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AITI Holds BICTA Workshop for “ICT Product Development”

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AITI Holds BICTA Workshop for “ICT Product Development”
Group photo between guest speaker with BICTA participant

Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) held its third and final workshop for participants in preparation for competing in the Brunei ICT Awards (BICTA) 2011. This workshop is a follow-up to the “Idea Creation” and “Product Designing” workshops that have taken place since February 2011. The workshop was held for 2 days from 27th to 28th June and the response was overwhelming with about 90 participants comprising students and ICT industry players.

The workshop focused on 2 topics which are important to product development:
The Blue Ocean Strategy
• Being Innovative
Mr Goh Chin Teck, a speaker from VISIONEDGElabs Singapore, gave a talk on the Blue Ocean Strategy which highlights on the high growth and profit in an organization by creating new demand in an uncontested market space, or a "Blue Ocean", rather than by competing head-to-head with other suppliers for known customers in an existing industry.
Prof Richardus Eko Indrajit, covered the talk on the importance of being innovative in the field of product development. He shared with the participants about the 10 lesson of innovation and gave insights to participants on the many ways of approaching innovation. In one of Prof Eko’s presentation slides, he mentioned that , “Innovation is about being the change rather than facing the change. Change is human nature, it is at the core of every person, without it we experience stagnation and complacency.”
The workshop participants went through exercises on the Blue Ocean Strategy with the objectives to, (a) Explore the potential benefits of a Blue Ocean Strategy approach,(b) List the current and future key competitive value elements for the participants’ organization and key competitors, (c) Create & construct first draft of a high level strategy canvas for the participants’ current organization and associated four actions framework grid and (d) Create and construct first draft of a high level strategy canvas for the participants’ future organization and associated four actions framework grid.
Guest Speaker for BICTA 2nd workshop, Prof. Richardus Eko Indrajit
Other exercises that were carried out during the workshop focused on developing the innovativeness of the participants. The attendees were encouraged to think outside the box and were encouraged to give ideas not within the conventional mindset in using everyday items. For example, in the session conducted by Professor Eko, he asked the audience to give him 30 ways to indicate his phone is ringing and among the ideas given were; the call will divert to his assistant’s phone and the assistant will tell him that his phone is ringing. Another participant quoted an idea that when the phone rings, the phone will run to the professor or the phone will fly up. Another key take away given by Professor Eko is that, to be an innovative person, one have to ask the ultimate question, the ‘WHY’ question. Every answer should be followed by another “WHY” questions repeatedly for 30 times. Eventually, one will get to the root of the problem and hence will be able to solve or improve the cause of the problem.
At the end of the workshop, participants were encouraged to register and participate in the BICTA 2011 competition. The competition is divided into 3 categories – Secondary, Tertiary & ICT Industry. ICT Industry Category projects can includes education/training, healthcare, e-Government, security, ICT applications in industrial, commercial, financial, tourism and hospitality sectors, general ICT applications, ICT infrastructure and tools, ICT research and development and start-up companies’ ICT products and services. The prizes for BICTA 2011 competition ranges from B$ 1,000 to B$ 10,000. In addition, winners of the BICTA 2011 competition will be entitled to participate in the ASIA Pacific ICT Alliance Award (APICTA) 2011 which will be held from 7-11 November, 2011 at Pattaya, Thailand. Each winner of 1st place or merit award in APICTA 2011, will receive an AITI Grant of $50,000 or $25,000 respectively. The closing date for BICTA 2011 competition will be on 16th August 2011.
For more information about BICTA 2011, please visit the BICTA 2011 website at or send email enquiries to
BICTA Guess speaker, Goh Chin Teck