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AITI focused in increasing awareness on smart technologies through seminar

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AITI focused in increasing awareness on smart technologies through seminar
03/07/2013
 
The Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) today organized a Smart Technology Awareness Seminar at the Seri Kerna Hall at AITI’s premise in Kg Anggerek Desa. The Guest of Honour for the Seminar was Awg Haji Idris bin Haji Md Ali, Acting Permanent Secretary of the Ministry of Communications. The Seminar attracted more than 90 participants from various Government ministries and department officials, representatives from the local ICT industry, students from institutes of higher learning in particular those with technical background as well as the general public.
 
The Seminar is an initiative by AITI to promote the usage of ICT in Brunei Darussalam. Further to this, it is also aimed to create more awareness to the general public, government agencies, education institutions and the private sector about new and emerging technologies and how these technologies can be adopted in Brunei Darussalam. This year’s seminar focused on three (3) technological areas namely- Radio Frequency Identification (RFID), Near Field Communications (NFC) and Augmented Reality (AR). Speakers from BCDS Identification Technologies, Australia, Tranz Technologies Inc, Chinese Taipei and D.ink Pte. Ltd, Singapore were invited to share their insights and trends on these technological areas.
 
In his opening speech, the Acting Chief Executive of AITI, Awang Haji Osman bin Haji Ladis emphasized the need for Brunei Darussalam keep up with the innovations so as to not be left behind especially with new technologies constantly being invented in universities, laboratories and companies across the globe.  He further encouraged the local industry to continue to embrace the disruptive technologies and innovation in order to create new and vibrant businesses for the economic growth of the country.
 
Awang Haji Idris bin Haji Ali, acting Permanent Secretary of Ministry of Communications as the Guest of Honour, in his special speech highlighted the Ministry of Communications’ vision in realizing the creation of Smart Society in Brunei Darussalam in 2017. Quoting the latest ICT Household survey conducted by AITI in 2012, although there is an increase in the number of Brunei households with computers from 76% in 2010 to 80% two (2) years later, he called for escalated efforts from all relevant parties in shaping and implementing appropriate policies to assist everyone to harness the benefit of the Internet. With the nationwide broadband initiative through the Fibre-to-the-Home (FTTH) infrastructure, he urged Brunei’s industry players to take advantage of this and take an active role in conduction their research and development activities that could contribute to the make up of smart network and smart solutions.  
 
The Seminar started with a presentation by Mr Ron Abdy, National Technical Manager, BCDS Identification Technologies, Australia on the “Importance of tracking items using RFID applications and introduction of NFC”. In his presentation, Mr Abdy discussed the benefits of adopting RFID technology and shared the different uses of RFID in Australia. BCDS Identification Technologies is one of the leading providers of Automatic Data Capture Products comprising of both bar code and Radio Frequency Identification (RFID) solutions in Australia with over 25 years of industry experience and being one of the early pioneers of automatic data capture.
 
The second presentation was titled “NFC and mobile commerce applications” presented by Mr Vincent Lee from Tranz Technologies Inc, Chinese Taipei. As NFC technology is a relatively new technology, Mr Vincent introduced the technology and its uses, NFC international standard bodies and the current NFC applications in Taiwan. Tranz Technologies was established in 2005 and is dedicated to delivering affordable EPC / RFID systems and applications for various industries, with Nokia Taiwan as one of their clients.
 
In the afternoon session of the Seminar, the focus shifted from RFID and NFC technologies to Augmented Reality (AR) technology, with the speakers discussing information on the different methods of marketing using this interactive technology. It also covers on identifying which technology is best used to cater different marketing requirements and how AR technology can enhance marketing for businesses. The speakers for the AR session are Mr Timothy Seow and Mr Fabian Tan from D. ink Pte. Ltd., Singapore. D. ink Pte Ltd was formed in 2008 as a Brand Marketing company specialising in Digital branding service with Augmented Reality technology solutions. They have extensive experience in Singapore with their clients including Procter & Gamble, SingTel and Infocomm Development Authority of Singapore.
 
Over the past few years, AITI has been actively promoting new technologies that can be easily adaptable for Brunei Darussalam. Several initiatives has been introduced focusing on the usage of RFID technology in the country such as setting up an RFID Showcase Gallery in AITI, pilot programs with other relevant agencies as well as provide training for local resources and developers. RFID is one of the niche areas that have been identified to bear potential for development of various applications in Brunei Darussalam by the local ICT players.
 
AITI will continue its effort to encourage the applications of these new technologies and hopes to roll-out more endeavours to help and promote Brunei-made ICT products for growth and sustainability of the local ICT industry and the nation as a whole.