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BRUNEI-SINGAPORE JOINT INFO-EDUCATION TV PROGRAMME PRODUCTION BUSINESS MATCHING

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BRUNEI-SINGAPORE JOINT INFO-EDUCATION TV PROGRAMME PRODUCTION BUSINESS MATCHING
31/01/2013
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Collaboration between Brunei and Singapore on broadcasting and TV production had deepened with the conclusion of the Brunei-Singapore Joint Info-Education TV Programme Production Business Matching held in Singapore this week.  The inaugural business matching session was held on 28 January at MediaCorp, Singapore.  The Bruneian delegation was lead by Yang Mulia Dato Paduka Haji Awang Alaihuddin Bin Pehin Orang Kaya Di Gadong Haji Mohd Taha, Permanent Secretary at the Ministry of Communications, and accompanied by Yang Mulia Haji Yahkup Haji Menudin, Chief Executive of AITI and senior officials from the Prime Minister’s Office, Radio Television Brunei (RTB) and AITI.  Local production houses that were selected to attend the business matching event are Masscom TV Production, RegalBlue and Syazana’s House of Photography.  Meanwhile, three of Singapore’s production houses; MediaReel Pte Ltd, Oak 3 Films and Mediamorphosis Pte Ltd participated in the business matching event.
 
 
The main objective of the business matching was for the production houses to find suitable partnership for the co-production proposal submission for a joint info-education TV programme targeted to be submitted on March 4th this year.  This project is one of the activities identified under the Memorandum of Understanding (MoU) between The Government of His Majesty The Sultan And Yang Di-Pertuan of Brunei Darussalam and Media Development Authority of Singapore (MDA) for Cooperation in Broadcasting/Media. The MoU was signed in 2009 and shall remain valid until June 17, 2016.  The scope of activities under this MOU include exchanging information and experience on broadcasting/media matters; seconding of staff; and collaborating on specific broadcasting/media projects.
 
 
This project intends to not only strengthen the relationship and cooperation among both countries, but also to ensure that our production houses establishes counterparts in Singapore and eventually ventures out of the Brunei market.  This collaborative effort will improve and upgrade the quality of broadcast and media production in Brunei that will be at par with international standards. The production houses were given the opportunity to meet the Singaporean production houses and to find out more of how the co-production can be done. The genre for the co-production is info-education with a theme “the tale of two rivers” targeting viewers particularly the mass Malay audience.  The series of approximately 5 episodes will take a historic look of Brunei and Singapore rivers through the transformation to current landscape and environment with highlights on conservation projects in both countries. The co-production is targeted to be aired in January 2014 that will be broadcasted through both respective national broadcasters.